Who we are?

Created by Alex Uster in 2014, Custom Rebels has always been about creativity, sustainability, limited edition drops, and artists coming together. Our vision is to be the symbol of the creative community through our limited-edition products.

It all began with the aspiration to establish a brand that offered sustainable streetwear while embodying the essence of Custom Rebels. Our mission was clear: to revolutionize the fashion world towards sustainability and take a stand against the detrimental impacts of fast fashion.

From the outset, our vision and dedication have centered on crafting remarkable and inspiring pieces using vintage or deadstock materials. Through the art of upcycling, we transform discarded garments into unique creations, each bearing its own story and character. This approach not only minimizes waste by utilizing deadstock materials but also challenges the throwaway culture perpetuated by fast fashion.

At Custom Rebels, we embrace the concept of handcrafted excellence without compromising on affordability, allowing everyone to partake in our journey towards a more sustainable fashion realm.

Our commitment lies in making a positive impact on the fashion industry. By rejecting the principles of fast fashion and advocating for upcycling, we strive to lead a transformative change towards a more ethical and eco-conscious future.